25Jul

Ever since Kendrick Lamar  burst on the rap and hip hop scene in early 2000s the legendary songwriter, poet and rapper, has grown in prominence and status becoming an unlikely American symbol of social justice. His rise to stardom was not a stroke of luck either. It was built consistently on a foundation of pure talent, fast paced lyrical flow, overcoming addictions and turning an already saturated rap scene on its head.  This guide will dissect Kendrick’s winning formula, revealing ten powerful groundbreaking rules to inspire you on your journey.

1. Do not despise humble beginnings

Kendrick Lamar’s success did not happen not overnight neither was it cooked up with all the best ingredients. He was born Kendrick Lamar Duckworth to a low income but close knit family in Compton, a city he proudly represents and references in most of his works. As a child he demonstrated an unusually high aptitude for written and oral English language. He was encouraged to write poetry by his primary school teacher and proved to be an academically sound student. Unfortunately, he came from a very tough background growing up in the hood, where poverty was rife, rampant gang violence meant death was knocking at the door at any time and worst of all , his family lived on food stamps. However, education was prioritised which proved to be his saving grace. As he grew older he was known to take out his frustration and anxiety by writing lyrics. And thats how it all began.

2. Stand out in fresh ways in saturated industries

Kendrick Lamar stands out in a ‘notoriously difficult to crack’ music industry. Why??? Not only from investing countless hours honing his rapping skills, Kendrick is known for his work ethic, his high attention to details and he writes and produces his own work.  Kendrick has reminded us that rap in itself is an art form – thanks to his unusual intricate wordplay, powerful cadence, ability to pass powerful messages through his music, – all testaments to his relentless pursuit of artistic excellence.

There is a famous quote attributed to Steve Martin that goes – ‘Be so good they can’t ignore you’. When you pay attention to details that others miss, your work will speak for you and open many doors closed to others.

3. Become a Storyteller

Kendrick Lamar is not just a rapper – he is an award winning storyteller. He weaves his own experiences and struggles into his music, creating a powerful connection with his audience. People see themselves reflected in his stories, their own emotions mirrored in his lyrics.  So powerful are his writing skills that he became the first and only rapper, non-classical and non jazz artist to date to be awarded the Pulitzer Prize in 2017 for his album DAMN in recognition of its musical complexity and social relevance.

Kendrick’s musical talent connects on such a deep level with his fans because it is stripped bare, he offers a reflection of his own life experiences and unique viewpoints. People crave authentic content. Whether you are pursuing a career in music, business, art, or any other field, authenticity is what will truly differentiate you and propel you toward your goals.

That is the power of sharing your story. It does not matter if you are a musician, an artist, or an entrepreneur – your unique experiences shape your perspective and can resonate with others. Do not be afraid to find your voice and share your story. It might just be the key to unlocking a deeper connection with your audience.

4. Collaboration is the new competition

Success is rarely achieved alone. Just like Kendrick, choose collaborators who can elevate your A-Game, run with your vision and spark your creativity. Look for partners who bring something unique to the table, push your boundaries and helps you reach new heights. The right collaboration can amplify your message, expand your reach, and create something truly special. Kendrick’s collaborations with the likes of SZA, Dr Dre , Pharrell Williams and J.Cole enriched his musical reach and influence.

5. Embrace Fearlessness

If you never take risks or accept fresh challenges how will you know how far you can go and what more you can achieve? Kendrick Lamar fearlessly tackles social issues in music that make people uncomfortable and delves into his own vulnerabilities with raw honesty. He sings about his struggles with depression, black emancipation, gang violence and poverty. Rather than taking the easier safe route commercial pop rap which is an easier sell. This is what makes him very appealing and his music so impactful.

It is a fact that true artistry often involves confronting or challenging difficult narratives and topics. Whilst your path or field may not be in the creative industry, you can still apply creative thinking and boldness regardless.  Do not be afraid to use your platform to spark conversations and challenge the status quo. Embrace fearlessness for good causes, and you might just create something groundbreaking.

6. Break the Mould

Kendrick Lamar  tackles social issues that make people uncomfortable and delves into his own vulnerabilities with raw honesty. This is what makes his music so impactful.

True artistry often involves confronting difficult topics. Even if your path or field is not directly related to artistry, do not be afraid to use your platform to spark conversations and challenge the status quo. Remember, the most powerful voices are often the ones that dare to speak the truth, no matter how uncomfortable it may be.

7. Assemble Your Avengers

Just as Kendrick Lamar does not do things alone, neither should you. There is an African proverb that says ‘if you want to go fast, go alone but if you want to go far, go with others’. He works with  a network of talented and dedicated professionals who handle everything from producing, managing his career and promoting his music. Surround yourself with talented individuals who share your vision and are as passionate about your goals as you are.

Learn to delegate tasks, leverage on the expertise of others, and build a support system that empowers you to achieve your dreams. Remember, success is rarely a one-wo/man show. Find your team, assemble your Avengers, and go forth and conquer!

8. Keep Your Ego in Check – Stay Humble

Have you listened to the catchy song by Kendrick Lamar with the title Sit down, be Humble?  Humility is a key ingredient for long-term success.

Just like Kendrick, we all have to stay grounded despite achievements. Never forget your roots, and treat everyone with respect. That kind of attitude earns loyalty and fosters lasting connections. An inflated ego, on the other hand, is a recipe for disaster. Stay humble, stay driven, and continue climbing that mountain of success.

9. Connect Deeply with Your Target  Audience

Think about the inspirational speaker who leaves you feeling empowered, or the entrepreneur whose brand resonates deeply. The secret to their success? A powerful connection with their audience.

Just as Kendrick Lamar has a strong connection with his fans, fostering genuine connections is key. By understanding the needs and interests of your audience irrespective of your professional industry, you can build a loyal community around your work. These are not just followers – they are passionate supporters who value your message and champion your goals. It is better to have 100 active loyal supporters of your work than 1000 passive followers.

A strong community fuels your success. Find ways to connect with them – whether it is through social media interaction, interactive workshops, or online forums. By fostering a sense of belonging and shared purpose, you will create a powerful force that propels you forward. Remember, a thriving community is not just an outcome – it is a key ingredient for long-term success.

10. Eyes on the Prize: Ride Out the Storms

The path of success is rarely smooth, it comes with its fair share of reaching the summit of mountains and falling into ditches. Kendrick has often sung about his battle with depression and addictions through his music for instance on the powerful track U. Notwithstanding, his relentless perseverance and dedication to his artistic vision are what propelled him to the top, he never lost sight of his goals. That is the kind of resilience you need to cultivate to ride out storms in life. Certainly, you will face rejection, deal with confusion , disappointment even bewilderment, but notwithstanding always know that such seasons will pass. The road ahead remains bright.

I hope you find the rules of life by Kendrick Lamar inspiring and though provoking. Keep developing your A-Game until next time.